对农电视的品牌构建与产业发展

J4 ›› 2014, Vol. 13 ›› Issue (9): 34-37.

对农电视的品牌构建与产业发展

1.大理学院文学院，云南大理 671003；2.大理学院图书馆，云南大理 671003

收稿日期:2014-04-21 出版日期:2014-09-15 发布日期:2014-09-15
作者简介:苗瑞，讲师，主要从事广播电视理论研究.
基金资助:
云南省教育厅科研基金项目（2012Y146）

The Brand Construction and Industrial Development of Farmer-targeted TV

1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China; 2. The Library of Dali University, Dali,Yunnan 671003, China

Received:2014-04-21 Online:2014-09-15 Published:2014-09-15

摘要/Abstract

摘要：

荆州电视台垄上频道用十余年的时间走出了一条对农电视发展的有效途径，它“以服务为核心价值，以栏目品牌为基
础，以电视活动为有效方式，以电视节目与电视活动为两翼，来打造对农电视品牌，拓展多种产业形式”。对农电视的发展，要以品牌集群战略为途径，实现从对农电视品牌到对农服务品牌的跨越。

关键词: 对农电视, 电视活动, 集群战略, 对农服务品牌

Abstract:

Longshang Channel of Jingzhou TV Station has explored an effective way to develop farmer-targeted TV for more than 10 years. The effective method "makes service as its core value, the columns brand as its foundation, TV activity as its effective way, TV programs and activities as its wings for building the brand of farmer-targeted TV and developing various industrial modes." The development of farmer-targeted TV should make cluster strategy of brand as its way for achieving the leap from the farmer-targeted TV brand to the farmer-targeted service brand.

Key words: farmer-targeted TV, TV activities, cluster strategy, farmer-targeted service brand

中图分类号:

G229.2：TN94

苗瑞, 牟朝霞. 对农电视的品牌构建与产业发展[J]. J4, 2014, 13(9): 34-37.

MIAO Rui, MOU Zhao-Xia. The Brand Construction and Industrial Development of Farmer-targeted TV[J]. J4, 2014, 13(9): 34-37.