Abstract:  Confronting new era transformations and the mission of national rejuvenation, building up China's cultural strength has
become the CPC's cultural mission in the new era. The proposal of the "Two Combinations," especially the "Second Combination,"
offers fundamental guidance for this endeavor. Establishing cultural subjectivity is equally a crucial prerequisite for building up
China's cultural strength. This requires breaking free from the shackles of Western-centralism and establishing, at all levels, a system
of thought and institutions that aligns with China's national conditions and the essence of Chinese culture. In practice, building a
culturally strong China demands unwavering commitment to the socialist path of cultural development with Chinese characteristics.
This includes drawing on fine traditions by selecting, adapting, and revitalizing the essence of outstanding traditional Chinese culture;
upholding firm convictions to inherit and promote revolutionary culture; and advancing with the times by vigorously developing
advanced socialist culture.

Key words:  cultural power, "Two Combinations", cultural subjectivity, cultural confidence, Chinese characteristics