Abstract:

The empirical study of tourist bar culture sensation in Dali Old Town indicates that tourists hold approval attitude toward the sensation of spiritual experience and the sensation of cultural communication. For the sensation meets the tourists' need for relaxation and cultural exchange. The degree of approval is not high for experiencing foreign styles or understanding the local customs of the destination. The bars seldom embody the local style or local culture. The most tourists do not agree that the bars are a place for seeking spiritual stimulation, and the degree of approval is lower for "one night stand."

Key words: tourist bar, cultural sensation, Dali Old Town