J4 ›› 2012, Vol. 11 ›› Issue (8): 58-61.
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To make analysis on the existing problems of packaging design of eighteen wonders of Yunnan series and to put forward corresponding countermeasures, this paper explains geographical elements which are used in a modern way to highlight the nationality, culture and aesthetics of handicrafts in Yunnan. By this means, a new brand image of the Eighteen wonders of Yunnan can be established, and the cultural brand effect , as well as economic benefits, can be created. These are crucial for the eighteen
wonders of Yunnan to effectively shape a new brand image, form the cultural brand effect and make economic benefits.