Abstract: The distribution consensus technology of blockchain has important application value in improving the development
bottlenecks of fresh e-commerce, such as product information sharing and logistics transaction information transparency. Therefore, it
firstly summarizes the development and research situation of blockchain technology, and introduces the typical technologies of
blockchain, pointing out that the integration of blockchain technology into the traditional field has already had technological supports.
Based on the current situation of fresh e-commerce supply chain management, the significant problems in the management are
summarized from four aspects: trading entity, nodal enterprise, core enterprise and the overall link of the supply chain. Then, the paper
expounds the application value of fresh e-commerce blockchain platform, points out that fresh e-commerce blockchain platform is
alliance chain, and designs the system framework of fresh e-commerce blockchain platform according to the blockchain technology
framework. Finally, the application strategy is put forward to solve the significant problems in fresh e-commerce supply chain
management.

Key words: blockchain technology, fresh e-commerce supply chain, system framework, application strategy