Abstract: With literature review and logical analysis, this paper explains the connotation of sports and leisure featured towns, the
notion of "five development concepts" and their value coupling, and analyzes the opportunities, difficulties and development paths in the
development of such towns. This paper holds: the development of sports and leisure featured towns in China is facing the opportunities of
increasing national prosperity, fitness awareness, government support and active social responses, but there are also difficulties such as
serious shortage of sports industry talents, planning layout disorder and blind copy, large capital investment and long return period, etc.
A new path is proposed to inject new kinetic energy into innovative development, coordinate development explore new patterns, build
new models for green development, open up new spaces, and eventually return to the purpose of shared development for all.

Key words: five development concepts, sports and leisure featured town, value coupling, healthy China, path