Abstract:

 In recent years， while the network and new media majors in domestic industry-specific colleges and universities are booming， they have encountered bottlenecks in further development due to problems such as unclear professional orientation， similar curriculum settings， shortage of teachers， and insufficient practical teaching resources. Faced with these problems， Anhui University of Finance and Economics adheres to the characteristic development direction of the network and new media major， through measures such as accurate professional positioning， interdisciplinary curriculum setting， advantageous faculty combination across colleges， and the integration of discipline competitions into practical curriculum teaching based on the school's academic advantages so as to explore a unique network and new media talent training path which can be used for providing reference for the training of new media talents in various industry-specific colleges and universities.

Key words:

ndustry-specific colleges and universities, network and new media, professional talent training, Anhui University of Finance and Economics