In the era of digital intelligence, cultural and tourism consumption has evolved from traditional offline physical experiences into a complex, multifaceted process encompassing information acquisition via social media, self-expression, community

interaction, knowledge dissemination, and text production. The production and dissemination of media landscapes represent not merely the transmission of cultural and tourism information, but also constitute consumer behaviors involving data generation, content creation,and traffic aggregation. From the perspective of cultural and tourism consumption, examining the production and dissemination value of media landscapes based on their production logic and dissemination mechanisms while accounting for their unique characteristics is a critical research topic.