Abstract: As the main medium of mass culture communication and visual consumption, images have become a phenomenon of
cultural landscape and symbol. This paper explores the characteristics of materialness, information, culture and aesthetics of images
respectively based on the turning of new images, and explicates that images are more in line with the directness and requirements for
convenience of modern media because of their barrier-free cultural feature and their openness for visual instinctive reactions. It
provides sufficient evidence for the theoretical exploration of the regression images of visual culture.

Key words: image, photography, visual culture, images turn