Abstract: Holistic tourism is a new concept and mode of regional coordinated development, which uses tourism to drive and promote
the coordinated development of economy and society. It reflects people's upgrading demand of wide, diversified, high-quality and
beneficial tourism products in the new era of socialism with Chinese characteristics. Rural tourism poverty alleviation is an important
way to dig deep into the tourism value in the new wealth revolution, solve the overall poverty problem in the vast rural areas, win the
battle against poverty and achieve overall prosperity. Both of them have inherent logical consistency in goals, concepts, regional
distribution and realization paths, and both propose a "Space-Economy-Environment" compound regional ecosystem to alleviate rural
tourism poverty. At the same time, we should also pay attention to the contradictions between resource development and environmental
protection, overall prosperity and individual marginalization, exogenous and endogenous motivation, and comprehensiveness and
difference in the implementation process.

Key words: holistic tourism, rural tourism poverty alleviation, theoretical relationship