Journal of Dali University ›› 2021, Vol. 6 ›› Issue (3): 117-122.DOI: 10. 3969 / j. issn. 2096-2266. 2021. 03. 020

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Enlightenment of OTA Recruitment Positions on the Training of Tourism Professionals in Higher Vocational Colleges: Taking Ctrip, Travelgo, Tuniu and Qunar as Examples

Zhang Mingxin   

  1. (Department of Tourism and Foreign Languages, Ma'anshan Teacher's College, Ma'anshan, Anhui 243041, China)
  • Received:2020-04-13 Revised:2020-08-26 Online:2021-03-15 Published:2021-03-24

Abstract: This paper chooses four Online Travel Agencies(OTAs)with market influence, i.e. Ctrip, Travelgo, Tuniu and Qunar, as
samples, and makes an analysis of the numbers, categories, educational backgrounds, job contents and requirements of their job
vacancies. It is found that OTA are large-scale enterprises which have a large number of vacancies, have many positions with detailed
division of labor, have staffs with different educational backgrounds, have different attitudes towards interns, and their talents have
different international visions, which make them different from traditional travel agencies. These findings have important inspirations
for the training of tourism talents in higher vocational colleges, and help to further propose countermeasures to improve the quality of
tourism talents in higher vocational colleges.

Key words: OTA, personnel training, tourism e-commerce, position, Ctrip

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