Journal of Dali University ›› 2023, Vol. 8 ›› Issue (3): 75-81.DOI: 10. 3969/j. issn. 2096-2266. 2023. 03. 012

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Research on the Effectiveness of Ideological and Political Education in the Red-Touristic Bases for College Students

Zhou Huiying   

  1. Tourism College of Zhejiang, Hangzhou 311231, China
  • Received:2022-05-07 Revised:2022-11-15 Online:2023-03-15 Published:2023-03-14

Abstract:

Taking the red tourism of higher vocational college students in Hangzhou as the research object this paper analyzes the relationship among positive thinking experience value and behavior intention and believes that positive thinking has a significant positive impact on experience value which further positively influences behavior intentions. It also puts forward a new idea of expanding ideological and political education by cultivating the positive thinking ability of college students building a new model of Ideological and political education by adding immersion experience of red education and exploring suggestions on new ways of ideological and political education with the goal of strengthening the positive impact of behavior intention. As a result the integrated development of red tourism and ideological and political education is promoted.

Key words: college students, red tourism, ideological and political education

CLC Number: