J4 ›› 2012, Vol. 11 ›› Issue (5): 92-96.

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Research of Internal University Student's Public Relations

Good internal university student's public relations are significant to the development of university. Currently, the
development of university student's public relations has been restrained by the inadequate understanding of the internal university management, the imperfection of the related mechanism and system in the university, and the lack of developed management experience and guidance to public relations. The paper suggests that universities research the public relations, promote the transition of educational concepts and mechanisms and explore new mode of public management.   

  1. College of Urban Construction and Management, Yunnan University, Kunming 650091, China
  • Received:2011-10-31 Revised:2012-03-28 Online:2012-05-15 Published:2012-05-15

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Abstract:

Good internal university student's public relations are significant to the development of university. Currently, the
development of university student's public relations has been restrained by the inadequate understanding of the internal university management, the imperfection of the related mechanism and system in the university, and the lack of developed management experience and guidance to public relations. The paper suggests that universities research the public relations, promote the transition of educational concepts and mechanisms and explore new mode of public management.

Key words: university, public relation, internal publics, students

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