J4 ›› 2012, Vol. 11 ›› Issue (8): 58-61.

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Illustration Design for Eighteen Wonders of Yunnan Brand's Packaging

To make analysis on the existing problems of packaging design of eighteen wonders of Yunnan series and to put forward corresponding countermeasures, this paper explains geographical elements which are used in a modern way to highlight the nationality, culture and aesthetics of handicrafts in Yunnan. By this means, a new brand image of the Eighteen wonders of Yunnan can be established, and the cultural brand effect , as well as economic benefits, can be created. These are crucial for the eighteen
wonders of Yunnan to effectively shape a new brand image, form the cultural brand effect and make economic benefits.   

  1. 1. College of Literature, Dali University, Dali,Yunnan 671003,China；
    2. School of Packaging Design & Art ，Hunan University of Technology，Zhuzhou,Hunan 412000, China
  • Received:2012-04-20 Online:2012-08-15 Published:2012-08-15

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Abstract:

To make analysis on the existing problems of packaging design of eighteen wonders of Yunnan series and to put forward corresponding countermeasures, this paper explains geographical elements which are used in a modern way to highlight the nationality, culture and aesthetics of handicrafts in Yunnan. By this means, a new brand image of the Eighteen wonders of Yunnan can be established, and the cultural brand effect , as well as economic benefits, can be created. These are crucial for the eighteen
wonders of Yunnan to effectively shape a new brand image, form the cultural brand effect and make economic benefits.

Key words: eighteen wonders of Yunnan, brand image, packaging illustration design

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