SWOT Analysis and Countermeasures Research on the Development of Dali Prefecture's
Movie and TV Tourism

Abstract

Abstract:

Movie and TV tourism is a kind of newly-developing and fashionable culture tourism in recent years. This article firstly
introduces the background and basic conditions about Dali movie and TV tourism briefly and then analyzes the strengths, weaknesses,threats and opportunities, i.e. SWOT analysis, that the development of Dali movie and TV tourism faces. Based on the analysis, the article puts forward four countermeasures and solutions on Dali movie and TV tourism products, promotion, industry development and operation model.

Key words: Dali Prefecture, movie and TV tourism, SWOT analysis, countermeasure research

CLC Number:

F592.7

Zhang Lijuan. SWOT Analysis and Countermeasures Research on the Development of Dali Prefecture's
Movie and TV Tourism[J]. J4, 2015, 14(1): 41-45.

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