关键词: 高校, 网络舆情, 思想政治教育, 耦合性, 现实困境, 立体化应对

Abstract: In the current era, the impact of online public opinion is significant and far-reaching, and it has a close coupling relationship with ideological and political education in universities in terms of object, content, process, and effect. Facing the challenges of online public opinion, it is of great significance to conduct research on the educational subject, educational object, and educational environment of ideological and political education in universities. Based on this, a three-dimensional response path for ideological and political education in universities can be innovated from three levels: micro, meso, and macro. At the micro level, attention should be paid to the transformation and innovation of supply and demand, at the meso level, efforts should be made to accelerate the construction of a long-term mechanism for responding to online public opinion in universities, and at the macro level, the social environment for the dissemination of online public opinion should be standardized and optimized.

Key words: university, network public opinion, ideological and political education, coupling, realistic dilemma, three-dimensional response