乙醇汽油顾客价值要素识别分析

doi:10.3863/j.issn.1674-5094.2011.01.005

西南石油大学学报(社会科学版) ›› 2011, Vol. 13 ›› Issue (1): 19-25.DOI: 10.3863/j.issn.1674-5094.2011.01.005

乙醇汽油顾客价值要素识别分析

李秀山

中国石化河南信阳石油分公司，河南信阳 464000

收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2011-01-20

IDENTIFICATION OF CUSTOMER VALUE ON ETHANOL GASOLINE

LI Xiu-shan

Xinyang Oil Company，SINOPEC，Xinyang Henan 464000，China

Received:1900-01-01 Revised:1900-01-01 Online:2011-01-20

摘要/Abstract

摘要： 乙醇汽油试点和推广工作，对于解决我国经济和社会可持续发展所面临的能源、环境与农业发展等问题意义重大。以中国石化河南信阳石油分公司下属加油站顾客为抽样对象，通过对乙醇汽油顾客价值要素识别分析，归纳出乙醇汽油顾客价值的4个维度即性能、价格、服务和综合效益，并从提高技术成熟度、实施成本组合策略、提升服务水平和开展有针对性的宣传活动等4个方面阐述了具体营销策略，为今后乙醇汽油推广提供了有针对性的政策建议。
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关键词: 乙醇汽油, 顾客价值, 要素识别, 推广, 政策建议

Abstract: The promotion of ethanol gasoline plays an important role in solving the problems in energy，environment and agriculture in China′s economic and social sustainable development.Through an empirical research and analysis of customer value on ethanol gasoline，the paper summarizes four dimensions of customer value：function，price，service and overall efficiency.The author then offers specific marketing strategies such as improving technology，practicing portfolio of costs，improving services，and carrying out targeted promotion activities，which the author believes to be of help for the promotion of ethanol gasoline in the future.

Key words: ethanol gasoline, customer value, element identification, promotion, policy suggestions

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