关键词: 电子商务, 增收效应, 收入分配, 倾向得分匹配法, 乡村振兴

Abstract: Using the survey data of China’s rural e-commerce development in 2018, this paper analyzes the impact of e-commerce on rural households’per capita income and income distribution, aiming to provide new evidence for the influence of e-commerce on income and its distribution. Due to the selective bias caused by self-selection of samples, this paper uses the propensity score matching method to analyze the impact of e-commerce on the per capita income of rural households. The results show that the per capita income of rural residents participating in e-commerce is 83.6% higher than that of rural residents not participating in e-commerce. This paper further uses quantile regression and unconditional quantile regression to analyze the income distribution effect of e-commerce on rural residents. The results show that the income increasing effect of e-commerce on low-income families is far greater than that of medium and high-income families, which is conducive to improving the income distribution of rural residents. Based on the research conclusions, this paper suggests that the government actively promotes e-commerce in rural areas, providing certain policy support for rural residents’e-commerce entrepreneurship, and greatly improving the dividend of rural e-commerce so that rural residents’income continues to increase and income distribution improved.

Key words: e-commerce, income increasing effect, income distribution, propensity score matching method, rural revitalization