关键词: 网红经济, 流量赋能, 实体产业, 数字经济, 私域流量

Abstract: The accelerated integration of digital technology and entity industry is the key to the development of digital economy. The influencer economy has brought new opportunities for the digital development of entity industry. It is particularly important to explore the mechanism and implementation path of internet traffic that enables the entity industry in this context. Based on the internal logic of internet traffic, this paper explains the mechanism and implementation path of internet traffic enabling entity industry with the evolution of the internal dominant logic of internet traffic. According to the research, the internal logic of internet traffic is driven by the key variables of internet traffic, and based on the dominant logic, internet traffic empowers the development of the entity industry through the internal mechanism of spatial empowerment, brand empowerment, platform empowerment and data empowerment in the form of spatial traffic, brand traffic, platform traffic and relational traffic. Through traffic acquisition, traffic retention and diversion, accurate customer acquisition and traffic monetization, the value of internet traffic to the entity industry can be created, and the internal impetus for the innovative development of the real industry can be provided.

Key words: influencer economy, internet traffic empowerment, entity industry, digital economy, private traffic