Abstract: Along with the growth of economy and population, China has an increasing demand for the import of aquatic products. The import of aquatic products is also rising rapidly in Fujian, a major fishery province. Based on the analysis of the prices,product categories,market size and structure of aquatic products import in Fujian province,we get the demand elasticity and obtain the regular pattern and characteristics of aquatic products import by using the Eviews. The study shows:the amount of import is negatively correlated with the price, and price is the key factor affecting the import of aquatic products in Fujian province; the demand of the aquatic products is closely related to the categories of the imported aquatic product. Based on the analysis, measures for improvement have been made:strengthen and perfect the market system, upgrade the ports facilities and enhance policy support, so that the developing pattern of aquatic products import in Fujian province can be improved and exert its positive effects to the full.

Key words: gravity model, aquatic products trade, elastic demand, international competitiveness, regression analysis