Abstract: As a unique cultural phenomenon in the history of Chinese revolution, the revolutionary slogan in the Central Soviet Area is not only the historical witness of the Party leading the Chinese people to actively carry out the revolution in a difficult environment, but also the manifestation of the Party making full use of national culture to shape revolutionary discourse. In order to better publicize the Party's political propositions and call on the people to participate in the revolution, the Party transformed its political propositions and revolutionary program into daily life discourse through revolutionary slogans. This not only promoted the wide spread of the Party's revolutionary theory, but also further promoted the sinicization and popularization of Marxism. Strengthening researches on the revolutionary slogans in the Central Soviet Area shaping the Party's revolutionary discourse can not only contribute to better implementation of Xi Jinping's requirement of "making good use of revolutionary legacies and continuing the revolutionary tradition", but also to better telling Chinese stories and spreading Chinese voices for the new era.

Key words: Central Soviet Area, revolutionary slogans, the Communist Party of China, revolutionary discourse, Chinese discourse