Abstract:

In the background of social transformation, rapid and disordered development of urbanization has caused disappearance of some rural countries. Farmers and country-sides are the carriers of Chinese traditional rural cultures. Urbanization of farmers and rural villages has brought a fatal strike to the conservation of traditional rural culture. The issue of traditional rural culture protection has become a significant research field. Focusing on the value of traditional rural culture protection, this paper makes an analysis of different understanding of the value of traditional rural culture. Through a historical comparison, we try to explain the urgency and essentiality of rural traditional culture protection. And, using the game theory, we discuss the mechanism and the specific methods of protecting rural traditional culture, suggesting measures as follows: properly developing traditional rural culture, establishing listing system of agricultural cultural heritages, protecting with the aid of government, enhancing studies of traditional rural culture, and protecting ancient villages with historical value.

Key words: social transformation, agricultural civilization, traditional rural culture, historical comparison, game theory