Abstract: The Internet word of mouth reflects the comprehensive evaluation about hotels'products and service from customers. On the basis of online reviews in Ctrip,the author analyzes the Internet word of mouth from the Homeinn Boutique Hotels with content analysis method. The results show that the overall evaluation is relatively high in which the 4 indicators-room, toilet, reception service and location-receive rather high attention and satisfaction; other 3 indicators also have relatively high attention. The analysis of reviews from different types of customers reveals that leisure guests pay more attention to the convenience while business guests attach greater importance to comfort. The analysis of the relationship between specific evaluation indicators and general evaluation show that the 9 specific indicators, including lobby, room, electronic devices, sound insulation and reception service, etc. are more correlated with general evaluation.

Key words: economical boutique hotel, internet word of mouth, Homeinn Boutique Hotels, reception service, room service