Factors Influencing User Acceptance of Real-Time Online Comments

doi:10.11885/j.issn.1674-5094.2020.12.14.01

Abstract

Abstract: The explosion of real-time online comments makes the management of real-time online comments an important issue at present. Previous studies on real-time online reviews focused more on personal behavior consequences than on information management. On the other hand, there exist limitations in the information management of real-time online comments in video websites. Based on the framework of information quality dimension,this paper uses Tobit model to study the factors influencing user acceptance of real-time online comment. Novelty, similarity, emotional orientation and information richness of real-time online comments have significant effects on user acceptance,among which novelty and similarity play the most important role. The research results can provide some help in the management of real-time online comment of video websites for better viscosity of users.

Key words: real-time online comment, user acceptance, Tobit model, information technology, element of information quality

CLC Number:

YUAN Haixia, LU Yiheng, FANG Qingqing. Factors Influencing User Acceptance of Real-Time Online Comments[J]. Journal of Southwest Petroleum University(Social Sciences Edition), 2021, 23(3): 37-46.

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URL: http://journal15.magtechjournal.com/Jwk_xnsk/EN/10.11885/j.issn.1674-5094.2020.12.14.01

http://journal15.magtechjournal.com/Jwk_xnsk/EN/Y2021/V23/I3/37

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