Abstract: In the process of development, the silverware industry in Dali has many problems such as the lack of experiential
activities, famous brands and regional cultural features, the constant degradation of craftsmanship, and the disorder in market
management. Key measures should be taken for a sustainable development of Dali silverware industry, such as drawing up a local
standard for the silverware industry, protecting the cultural ecology of the silverware handicraft, creating a silverware cultural and
creative industrial park, building a well- known brand and constructing a "internet + " marketing platform, which will effectively
promote the integration of tourism and silverware industry in Dali.

Key words: Dali, silverware industry, development path