关键词: 数字文旅, 融合度, 时空特征, 浙江省

Abstract: Based on the data of cities in Zhejiang Province from 2011 to 2022, the integration of the development of the digital
economy and the cultural tourism industry is measured and analyzed. Empirical evidence shows that, except for the regression due to
the impact of the COVID-19 pandemic in 2020, the integration of "digital cultural tourism" in Zhejiang Province has maintained an
upward trend in the rest of the years, and has moved from moderate disharmony to basic coordination, but there is still a lot of room for
improvement to medium-level coordination. Hangzhou is the first echelon of the integration of "digital cultural tourism" in Zhejiang
Province, with Ningbo, Jinhua, Jiaxing and Wenzhou belong to the second and the rest of the cities the third. By period, the integration
of Hangzhou's "digital cultural tourism" is growing the fastest, while the development of the integration of the rest of the cities is
converging, which shows that the integration of "digital cultural tourism" in various cities in Zhejiang Province presents a distribution
structure that "Hangzhou is unique while other cities relatively are uniform". The level of economic development, the upgrading of
industrial structure and the ability of technological innovation are significant factors that drive the rise of the integration of "digital
cultural tourism" in Zhejiang Province.

Key words: digital cultural tourism, degree of integration, spatiotemporal characteristics, Zhejiang Province