J4 ›› 2015, Vol. 14 ›› Issue (3): 69-72.

• 文化-艺术 • 上一篇    下一篇

淮河中游陶器文化与酒文化对现代白酒包装设计的启示
——以皖酒为例

  

  1. 蚌埠学院艺术设计系,安徽蚌埠233030
  • 收稿日期:2014-09-22 出版日期:2015-03-15 发布日期:2015-03-15
  • 作者简介:王晓艳,助教,主要从事视觉传达研究.
  • 基金资助:

    蚌埠市社会科学办公室规划项目(BB14C019)

Department of Art and Design, Bengbu College, Bengbu, Anhui 233030, China

  • Received:2014-09-22 Online:2015-03-15 Published:2015-03-15

摘要:

双墩文化遗址的陶制器皿与安徽蒙城尉迟寺出土的相关酒神、滤酒图像刻划纹,证明淮河中游地区的陶器文明在距今
7 000多年前就已出现,而酒文明则在距今5 000多年前开始萌芽,酒与陶,美食与美器,二者之间的关系源远流长。这和现代
包装设计所崇尚的原始自然、绿色环保、富含文化品位等宗旨不谋而合。

关键词: 淮河, 文化, 陶器, 酒, 包装设计

Abstract:

The pottery vessels of Shuangdun cultural sites and the related Bacchus and unearthed engraved lines of alcohol filtration
statues of Anhui Mengcheng Yuchisi have proved that pottery civilization in the middle reaches of Huaihe had already appeared in this
region dating back 7 000 years ago, and the alcohol culture had begun to sprout in 5 000 years ago. There is a long- standing
relationship between alcohol and pottery, gourmet and exquisite vessels, which coincides with the purpose of primitiveness, nature,
greenness and rich in cultural taste that advocated by modern packaging design.

Key words: Huaihe River, culture, pottery, alcohol, packaging

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