关键词:

消费者感知, 服饰商品, 包装设计要素

Abstract: The influence of commodity packaging on consumers' purchasing behavior is increasing. Packaging with aesthetic taste and good texture not only helps to enhance consumers' desire to purchase， but also improves the added value of goods. By analyzing the relevant theories of product packaging design elements and consumer perception behavior， and through conducting questionnaire surveys on consumers and statistical analysis of data， it is possible to obtain consumers' perceptions， attention and recognition of clothing product packaging design elements . Mastering the psychological needs and perceptions of the target consumer groups is a prerequisite for the implementation of packaging design precise marketing. So， the purpose of this study is to provide theoretical basis and practical data reference for consumer perception to be involved in clothing packaging design.

Key words:

consumer perception, clothing commodity, packaging design elements