关键词: 大理州, 文旅融合, 重要路径

Abstract: Building Dali into historical and cultural city and an international tourism city worthy of the name, and creating a worldclass
cultural and tourism industry is an important path to realize the high-end, high-quality and internationalization of Dali's culture
and tourism. Based on the investigation of the current situation of "integration of culture and tourism" in Dali Prefecture, it is found that Dali Prefecture is rich in tourism resources and has profound historical heritage, but it is now facing a problem of single-point concentration, multi-point dispersion and integration without full fusion. Dali should coordinate cultural undertakings, cultural
industries and tourism industry with the concept of "integration of culture and tourism". It should also play the leading role of the
government, strengthen the cultivation of cultural and tourism talents, strengthen the publicity of news media and give play to its
geographical advantages to promote the high-quality development of "integration of culture and tourism" in Dali.

Key words: Dali Prefecture, integration of culture and tourism, important path