大理大学学报 ›› 2021, Vol. 6 ›› Issue (3): 117-122.DOI: 10. 3969 / j. issn. 2096-2266. 2021. 03. 020

• 教育学-心理学 • 上一篇    下一篇

OTA招聘职位对高职旅游专业人才培养的启示——以携程、同程、途牛和去哪儿为例

张明新   

  1. (马鞍山师范高等专科学校旅游与外语系,安徽马鞍山243041)
  • 收稿日期:2020-04-13 修回日期:2020-08-26 出版日期:2021-03-15 发布日期:2021-03-24
  • 作者简介:张明新,副教授,主要从事旅游网络信息研究。
  • 基金资助:
    安徽省高等学校人文社会科学重点研究项目(SK2018A0941);安徽省教育厅质量工程教研一般项目
    (2016jyxm1010);马鞍山师范高等专科学校校级精品视频课程旅游电子商务(2017xjgkk02)

Enlightenment of OTA Recruitment Positions on the Training of Tourism Professionals in Higher Vocational Colleges: Taking Ctrip, Travelgo, Tuniu and Qunar as Examples

Zhang Mingxin   

  1. (Department of Tourism and Foreign Languages, Ma'anshan Teacher's College, Ma'anshan, Anhui 243041, China)
  • Received:2020-04-13 Revised:2020-08-26 Online:2021-03-15 Published:2021-03-24

摘要: 选择携程、同程、途牛和去哪儿四家具有市场影响力的在线旅游(Online Travel Agency,OTA)作为样本,对其招聘的职
位从数量、类别、学历、工作内容、任职要求等方面进行统计分析,发现OTA企业规模较大,招聘人员数量多、职位多且分工细
化、学历分布有差异、对待实习生的态度不一、人才的国际化视野不同,这些都不同于传统旅行社,对高职旅游人才培养有重要
启发,并进一步提出提升高职旅游人才培养质量的对策。

关键词: 在线旅游, 人才培养, 旅游电子商务, 职位, 携程

Abstract: This paper chooses four Online Travel Agencies(OTAs)with market influence, i.e. Ctrip, Travelgo, Tuniu and Qunar, as
samples, and makes an analysis of the numbers, categories, educational backgrounds, job contents and requirements of their job
vacancies. It is found that OTA are large-scale enterprises which have a large number of vacancies, have many positions with detailed
division of labor, have staffs with different educational backgrounds, have different attitudes towards interns, and their talents have
different international visions, which make them different from traditional travel agencies. These findings have important inspirations
for the training of tourism talents in higher vocational colleges, and help to further propose countermeasures to improve the quality of
tourism talents in higher vocational colleges.

Key words: OTA, personnel training, tourism e-commerce, position, Ctrip

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