Abstract:

Dali is rich in resources of religious culture with abundant cultural connotation. Starting with the relationship between
religious culture and tourism in Dali, the article analyzes the current situation of religious and cultural tourism in this area. Based on the analysis, strategies for further development have been put forward: to strengthen the integration of tourism resources of Buddhist culture; to innovate tourism products of Buddhist culture; to expand passenger resource; to achieve the access to market competitive advantage; to establish long-lasting personal training system for religious and cultural tourism; to reinforce environmental protection, etc. These strategies are made to form good linkage effect between the unique Buddhist culture and sustainable development of Dali tourism.

Key words: Dali, religious and cultural tourism, development strategies