J4 ›› 2011, Vol. 10 ›› Issue (9): 14-16.

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Path Selection in the Transition of Cultural Resources Capitalization in Xizhou Ancient Town

Unique cultural resources have been an important foundation for its featured development of Xizhou Ancient Town. In order to avoid the dilemma during the capitalization of its cultural resources, we can implement the "CI" management of the cultural resources and show that its cultural resources are a currently proper cultural marketing option on the basis of a proper evaluation of the ancient town.   

  1. 1.College of Economics and Management, Dali University, Dali, Yunnan 671003, China;
    2. Dali Daily Agency, Dali, Yunnan 671000, China
  • Received:2011-04-25 Revised:2011-05-18 Online:2011-09-15 Published:2011-09-15

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Abstract:

Unique cultural resources have been an important foundation for its featured development of Xizhou Ancient Town. In order to avoid the dilemma during the capitalization of its cultural resources, we can implement the "CI" management of the cultural resources and show that its cultural resources are a currently proper cultural marketing option on the basis of a proper evaluation of the ancient town.

Key words: Xizhou Ancient Town, cultural resources, capitalization, path selection

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