J4 ›› 2012, Vol. 11 ›› Issue (2): 44-48.
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Euphemism is to use euphemistic and gentle words to express or replace things which are taboo or inconvenient to mention or considered as vulgar or unclean. It is necessary to expound the positive role and the negative influence of euphemism in intercultural communication and put forward the idea of comprehending euphemism in intercultural communication through context and intercultural awareness.