The paper draws upon SWOT method to analyze the strengths, weaknesses, opportunities, and threats of Anhui fitness and entertainment industry, aiming to offer the basis for strategy-making. Its strengths include the low manpower cost, etc.; weaknesses include the poor quality of human resources, many problems existing in facilities, backward fitness direction and operational way, low level of marketing and lack of service difference, etc.; opportunities mainly involve favorable policies, rapid growth of the economy and urban resident income and expenditure, promotion of population quality and urban level; threats mainly involve the slow growth of market, intensification of consumer capability for bargaining.