Theoretical Review of Farmer-Targeted TV Programs in China in Recent Years

Abstract

Abstract:

The development of farmer-targeted TV programs has exerted an active role in the new rural construction and modern
agriculture development. Studies have theoretically analyzed the farmer -targeted TV programs from the angles of significance,
functions, problems and causes. Studies have also discussed the management of farmer-targeted TV programs from the microscopic
aspects of "reports on three agricultural problems", program making and column construction. These studies showed the unbalance
between regions and that state policies and the local government affect the number of theoretical achievements. Therefore, the leading
role of the local government has become the key factor of developing farmer-targeted TV programs. Domestic studies now on these
programs are skin deep with few achievements except for some experience summaries of the media practice. Theoretical studies lag
behind media practice, and few researchers are seen.

Key words: farmer-targeted TV program, management, program, features of study

CLC Number:

G229.2

MIAO Rui, YUAN Li-Juan, HU Tao. Theoretical Review of Farmer-Targeted TV Programs in China in Recent Years[J]. J4, 2013, 12(8): 23-27.

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