J4 ›› 2014, Vol. 13 ›› Issue (9): 34-37.

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The Brand Construction and Industrial Development of Farmer-targeted TV

  

  1. 1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China; 2. The Library of Dali University, Dali,Yunnan 671003, China
  • Received:2014-04-21 Online:2014-09-15 Published:2014-09-15

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Abstract:

Longshang Channel of Jingzhou TV Station has explored an effective way to develop farmer-targeted TV for more than 10 years. The effective method "makes service as its core value, the columns brand as its foundation, TV activity as its effective way, TV programs and activities as its wings for building the brand of farmer-targeted TV and developing various industrial modes." The development of farmer-targeted TV should make cluster strategy of brand as its way for achieving the leap from the farmer-targeted TV brand to the farmer-targeted service brand.

Key words: farmer-targeted TV, TV activities, cluster strategy, farmer-targeted service brand

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