Abstract:

Network public opinion ecosystem is an artificial social ecological system which made from network public opinion
environment, subject and rules. At present, the subject structure of public opinion ecosystems seems simplex and its stability is not strong in China. What is worse, it is vulnerable by negative information and may give rise to public opinion events which affect social stability and unity. In addition to technical supervision, government guidance, the mainstream media agenda- setting and social morality, governing network ecosystem also has to pay attention to the purification of the network public opinion ecosystem.

Key words: network public opinion ecosystem, good governance, purification