J4 ›› 2016, Vol. 15 ›› Issue (3): 49-52.
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Abstract:
Commercial advertisement is usually for some specific marketing purposes, for a specific sales people, by the media as the basic carrier and a propaganda tool of effective dissemination of information. The concept of cultural value plays an essential role as a commercial advertising design and the important influence factors in the process of planning. Commercial advertisement needs to be based on the cultural values that it attaches, to emphasize on the integration of traditional culture, to fully consider the important role of cultural empathy in the design, to promote the application of dimensional culture design concept in the commercial advertising, and to achieve economic and social benefits of commercial advertising their own at last.
Key words: commercial advertisements, cultural value, empathy
CLC Number:
F713.8
Yuan Lei, Zhang Yi. The Expression of Cultural Values in Commercial Advertisements[J]. J4, 2016, 15(3): 49-52.
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