Table of Content

15 March 2016, Volume 15 Issue 3

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The Characteristics and Value of Baofeng Bai Genealogy in Yunlong

He Junwei

2016, 15(3):  1-5. 

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Bai people in Baofeng live in the mountain areas, whose family names generally come from Xizhou, Dengchuan and areas
near Erhai Lake. Baofeng Bai genealogies, with their own characteristics, are significantly different in the compiling features and the content of genealogy compared with the Bai genealogy of dam areas near Erhai Lake. Genealogy in Baofeng has its important value in studying the origin of surnames, Bai migration and distribution, and national characteristics.

Cultural Study on the Shengyuan Temple Steles in Dali

Yang Sifei, Huang Zhengliang

2016, 15(3):  6-12. 

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The article studies the history of the Shengyuan Temple from Sui- Tang Dynasties to Ming- Qing Dynasties through
reviewing the tablets in the temple, analyzes the reason for the flourishing and decline of this temple, and discusses the relationship between the Shenyuan Temple and Avalokitesvara-build-kingdom belief of Nanzhao and Dali Kingdom, as well as the changing process of the Avalokitesvara- build-kingdom belief to the folk belief after the Yuan Dynasty in this temple.

On the Spread of Confucian Culture in Nanzhao and Dali Kingdom

He Xi, Pei Lili

2016, 15(3):  13-17. 

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On the basis of Nanzhao and Dali Kingdom keep a vassal relationship to Tang and Song Dynasty, And the border
management strategy of the Tang and Song dynasty, Nanzhao and Dali Kingdom of demand for moral education of nationals and recognition of Confucian culture, the Confucian culture in the Nanzhao-Dali Kingdom was able to spread and had a profound impact.

On the Idea of Harmony between Man and Nature of the Bai People's Avalokitesvara Worship
in the Erhai Lake Area

Yang Zhenghua

2016, 15(3):  18-21. 

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The Bai people's Avalokitesvara worship is consistent with the spirit of heaven and earth breeding and creating everything,
hich is a model of the Bai people's pursuit of harmony between man and nature. This is also reflected in the Bai people's ancient rulers of monarchical divine, as well as in the Bai People's daily moral values and aesthetic appeal.

On the Social Function of the Folk Belief Organization "Lily Pond Congregation" among Bai People in Dali

Zhang Jiao, Chen Min, Hu Chun

2016, 15(3):  22-26. 

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"Lily Pond Congregation" is a spontaneous folk belief organizations among Bai women in Dali, Yunnan, with unique Bai
religion, folklore features, culture connotation and social function. "Lily Pond Congregation" has positive and negative impacts on Bai people's social life. It's necessary to protect and inherit this intangible cultural heritage, strengthen the guidance, fully understand the social function, and plays an active role in moral cultivation, unity among people, cultural recreation, and mental consolation.

A Preliminary Research on Internal Inflexion of Naxi Language

Yang Yihua

2016, 15(3):  27-30. 

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Naxi language belongs to Yi Branch of Tibeto-Burmese Group of Sino-Tibetan Language Family, which is an isolating
language without shape changes. However, it can be found that there are some words changing the grammatical meanings through phonetic change（that is internal inflexion）in daily Naxi language using and in ancient Dongba Script of Naxi ethnic minority. Therefore, taken predecessors' research materials as references, and combined with daily Naxi language, ancient Dongba scripture, as well as Domba application documents, such as gift pad in Domba language, the preliminary research on the internal flexion of Naxi language will be conducted in this paper.

Analysis of the Relationship between Folktales of Yunnan Ethnic Minority and Religious Belief
from the Perspective of Ecological Culture

Yu Min

2016, 15(3):  31-37. 

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The folktales of Yunnan ethnic minority contain abundant cultural resources with the factors of ecological culture and
religious belief. The folktales, ecological culture, and religious beliefs influence each other. Taking the ecological culture as the
research perspective, this paper studies the relationship between the folktales of national minorities and religious beliefs, expands and deepens the breadth and depth of national minorities folktales research.

Present Situation and Value Reflection on Portal Website News Commentary: Take the Tencent
In Touch Today as an Example

Feng Xia, Feng Ping

2016, 15(3):  38-42. 

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Tencent In Touch Today stands out from numerous network news comments because of its professional comments and
interpreting news with common sense. Analyzing its running status and the value can provide a reference for future development of news commentary.

Research Review of Deng Xiaoping's Moral Education Thoughts

Li Zhuo, Hu Chun

2016, 15(3):  43-48. 

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Since 1994, the academia has carried on the excellent research to Deng Xiaoping's moral education thoughts, and it has
achieved fruitful results. Through reviewing and summarizing the research literature of Deng Xiaoping's moral education thoughts, this
paper summarizes the research content and main ideas into seven aspects. On the basis of reviewing the great achievement of previous
research, it also indicates some problems of research content and the future developing direction, puts forward five aspects for further
deepening and expanding of the research of Deng Xiaoping's moral education thoughts.

The Expression of Cultural Values in Commercial Advertisements

Yuan Lei, Zhang Yi

2016, 15(3):  49-52. 

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Commercial advertisement is usually for some specific marketing purposes, for a specific sales people, by the media as the
basic carrier and a propaganda tool of effective dissemination of information. The concept of cultural value plays an essential role as a
commercial advertising design and the important influence factors in the process of planning. Commercial advertisement needs to be
based on the cultural values that it attaches, to emphasize on the integration of traditional culture, to fully consider the important role of
cultural empathy in the design, to promote the application of dimensional culture design concept in the commercial advertising, and to
achieve economic and social benefits of commercial advertising their own at last.

Reflection on Present Situation of Folk Songs: A Case Study of Li Caifeng,
the National Midu Folk Song Inheritor

Yang Xiao

2016, 15(3):  53-56. 

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In the contemporary context of protecting "intangible cultural heritage", this paper takes the national Midu folk song
inheritor, Li Caifeng, as the subject. Through her life experience, singing characteristics, opern system and individual contribution to
the protection and inheritance of folk songs, this paper studies the status of the transmission of folk songs for putting forward feasible
thoughts and suggestions to the protection of the inheritance and development of intangible music cultural heritage.

On the Application of Traditional Bai Music in Movie Five Golden Flowers

Sun Cong

2016, 15(3):  57-61. 

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This paper summarizes and analyzes the relationship between the score of movie Five Golden Flowers and traditional Bai
music in Dali. First- hand traditional Bai music materials has been collected on the spot. With different "inside" and "outside"
perspectives, through the methods of original sample, segment and motivation development, traditional Bai music has been used in the
score of movie Five Golden Flowers. The methods of processing materials and creation of theme music in score offer an important
reference for the creation of ethnic music.

Attribution Research on the "Difficulty" of School Moral Education

Chu Yuanhui, Hui Jinyu

2016, 15(3):  62-67. 

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Compared with other works in school, moral education holds its great difficulty. To explore the reasons of the difficulty of
present school moral education is the precondition and basis to seek the way to overcome the difficulties. Based on the existing research
documents and achievements, the study discusses the attribution of difficulty of present school moral education from eight aspects.

Research of Processing Mechanism of Idioms Based on Picture-Word Priming Paradigm

Ma Lijun, Lin Wanjun, Zhang Jijia

2016, 15(3):  68-72. 

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Idiom is one of the fixed expressions with both theoretical and practical meanings. With paradigm, this paper explores if
there are different process mechanisms in early stage and in later stage respectively with two experiments during idiom processing.
Meanwhile, what we are further interested in is the effect of Picture-Word Priming Paradigm on processing idioms in various priming
conditions. The first experiment showed that morpheme was activated during early stage; while the second experiment revealed that
both morpheme and word were activated during later stage, which support the hybrid model. The study shows that morpheme plays an
important role in processing idioms.

The Relationship between Emotional Expression and Subjective Well-being of Undergraduates:
The Moderator of Willingness Expression

Zhao Yunlong, Liu Jia, Gao Zuhui, Jiang Meichun

2016, 15(3):  73-78. 

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With both experimental group and control group in the pretest and post-test, this paper investigates the relationship
between emotional expression and well- being of undergraduates with 176 students as convenience samples. Those samples were
randomly divided into three groups with two experimental groups completing the "positive diary homework" and "negative diary
homework" while the control group completing "ordinary diary homework". The results showed that: ① positive emotion expression
significantly increased the sense of happiness and negative emotional expression decreased the sense of happiness, while the control
group did not change; ② emotional expression can significantly predict well-being, individual willingness expression has a significant
moderating effect. Obviously, the more positive willingness expression of the individual's daily emotional expression, then the higher
the sense of happiness.

An Empirical Study on the Relationship between Book Knowledge and Classroom Teaching in Colleges

Gao Changfeng, Yao Yanxin, Li Xiaohong

2016, 15(3):  79-83. 

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The degree of students' welcome and approval toward the book knowledge and classroom teaching influence their
enthusiasm to learn. Researchers invite freshmen from a teachers' college as subjects to investigate their evaluation of importance and
actual achieved degree toward general psychology and basic writing course through three indicators, the character of interesting, the
character of practicability, the character of understanding. Investigation reveals that the character of practicability of books is more
important than classroom teaching, the character of interesting of classroom teaching is more important than books, the actual achieved
degree of classroom teaching is better than books in the character of practicability, the character of understanding and the character of
interesting. The character of interesting is not as good as the character of practicability or the character of understanding in both books
knowledge and teachers' classroom teaching.

General Problems and Reform of Undergraduate Course Teaching in Local Comprehensive Colleges and Universities

Zhou Wanqing

2016, 15(3):  84-88. 

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The general problems of undergraduate course teaching in local comprehensive colleges and universities are: the teachercentered teaching concept, knowledge- focused teaching objectives, theory- emphasized teaching content, outdated single and inefficient teaching methods, and misleading teaching evaluation. In order to meet the need of economic and social development of talent training, we should improve the teaching level and quality of education in following ways: the conversion of roles of teacher and student, the reconstruction of training mode, the improvement of teaching ability, the reform of teaching mode and the improvement of evaluation mechanism.

Exploration of Photojournalism Practical Teaching Reform in an Era of Picture-reading

Zhao Min

2016, 15(3):  89-92. 

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In an era of picture-reading, photojournalism could have a potentially great development; meanwhile, it would bring higher
requirements to news photojournalism course in colleges and universities. This paper discusses the current existing problems and reform methods in the practical teaching of photojournalism course, and emphasizes that teacher should definite teaching goal, reform teaching methods, update education concept, pay attention to interdisciplinary relation, and cultivate photographers with visual literacy to meet the needs of the era and media.

Refining Journal Characteristics and Leading Academic Research

Li Ming, Yang Qinyan, Dang Hongmei, Yuan Xia, Li Yang

2016, 15(3):  93-100. 

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The characteristics of university journal is the concentrated reflection of university characteristics. With the construction
and development of Dali University and the special running-school characteristics, the development of the Journal of Dali University
has its own featured development and its academic research leading role has been developed as well. Relying on the discipline
superiority of pharmacy, biology and so on, Journal of Dali University refines its column characteristics, explores excellent local ethnic
historical and cultural resources, and reveals regional characteristic. This paper analyzes the reasons of the highly cited and
downloaded papers, puts forward measures of gathering core authors, exploring the potential management innovation, and improving the
credibility and influence of the journal.