Abstract: Cultural promotion is an important means to enhance the soft power of a country. The promotion of Chinese culture in Cambodia in the context of "The Belt and Road" has great practical significance, but there are still many problems. In the new era,China should adopt a variety of means for the cultural promotion in Cambodia, and strengthen the exchanges and interactions between China and Cambodia; should adhere to the spirit of cultural innovation to demonstrate the unique charm of Chinese culture in the new era; should attach importance to the integration and utilization of traditional and new media resources, and make full use of modern network; and should increase the construction of think tanks for the spread of Chinese culture, and strengthen the motive power for the spread of Chinese culture. Only by the promotion of Chinese culture in Cambodia can China better realize the bond between Chinese and Cambodian people and expand China's discourse power in foreign cultures.

Key words: The Belt and Road, the relationship between China and Cambodia, cultural promotion