Abstract:
Since the Nineteenth National Congress of the Communist Party of China, the work of "Three Enterings" of Xi Jinping's of
socialism with Chinese characteristics in the new era has become an important part of ideological and political work in colleges and
universities in China. Since Xi's thoughts have entered textbooks and classrooms, its entering in students' minds has become an
important issue. From the perspective of Fromm's belief theory, this paper investigates the belief of Xi's socialism with Chinese
characteristics entering students' minds, explores the status quo and reasons for students' refusal, and suggests that students' belief
identification, rational consciousness of belief and return of belief value should be promoted through enlightening the subjects,
cultivating belief behavior and approving belief objects, which in turn realize the goal that Xi's thoughts enter students' minds.

Key words: Xi Jinping's socialist thought with Chinese characteristics in the new era, Fromm's belief theory, college students