Abstract:  By constructing the evaluation index system of coupling and coordinated development, and applying the entropy method
and the coupling coordination model, this paper makes a detailed empirical analysis on the coupling and coordination level of sports
industry and tourism industry in Yunnan Province from 2009 to 2019. The results indicate that both the sports industry and he tourism
industry in Yunnan Province have shown a steady growth trend, and the coupling coordination degree between them has also been
continuously optimized. In general, the development of the sports industry and the tourism industry in Yunnan Province exhibited an
upward trend during the study period. To further promote the coordinated development of these two major industries in Yunnan
Province, the following suggestions are put forward. Firstly, the government departments should establish a coordinated development
mechanism and improve the infrastructure to ensure the virtuous cycle of the industries. Secondly, the mass media should strengthen
diversified media publicity to enhance the visibility. Last but not least, each enterprise should give full play to its regional advantages to build characteristic industries and carry out innovative integration.

Key words: sports industry, tourism industry, coupling coordination, the entropy method