Table of Content

15 January 2025, Volume 10 Issue 1

Previous Issue   

Ritual Exhibition and Performance, Cultural Border and Identity Shaping:#br# A Study of Confucianism Dissemination in Yunnan Province from the Perspective of Cultivation Theory#br#

Zhu Jiulian, Wang Wanping

2025, 10(1):  1-7.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 001

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The spreading Confucianism in Yunnan Province is the process of assimilating the central-plain culture into the border culture. During this process, the Chinese national culture has evolved from "diversity" to "integration" and the strong sense of community for the Chinese nation has been gradually formed. Field investigations shows that there is a complete Confucius worship ceremony in Nuodeng Village of Yunlong County in Dali Prefecture. Such a ceremony is prevalent in Yunnan Province, and is a cultural performance in the dissemination of Confucianism. Literature studies indicate that Confucianism has exerted a great influence on Yunnan ethnic culture through three dissemination stages: preliminary, systematic and comprehensive. Through continuous and in depth cultural cultivation, Confucianism has integrated the regional culture, consolidated the social structures, and strengthened the concept of the state, thus promoting the construction of the cultural community, social community and political community, providing an important cultural resource for forging the strong sense of community for the Chinese nation among all ethnic groups in Yunnan today.


Activating "Her" Strength: A Flexible Governance Path in the Construction of Harmonious and#br# Beautiful Countryside

Kuang Libo

2025, 10(1):  8-14.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 002

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The connotation of harmonious and beautiful countryside contains rich spiritual civilization practice and represents a high degree of unity in forming the shape and forging the soul. The proposal of the construction of harmonious and beautiful countryside is an
inevitable result of the transformation of rural society from production-centered to life-centered and a timely response of the state to
the problem of disordered rural life order. The reconstruction of rural life order cannot rely too much on the institutionalized governance of the state. It is necessary to master the scale and boundaries of the exercise of public power and vigorously stimulate the endogenous main force of the community. Left-behind women are the most potential governance subjects in rural society. Their participation in life governance has gender advantages such as low opportunity cost, high degree of interest relevance, stronger affinity, and being good at using emotional governance means. In the new era, rural women should be empowered structurally, operationally and psychologically to activate the flexible engine of their participation in the governance of their lives, to promote their movement from the private sphere of the family to the public sphere of society, and to unite the vigorous forces for the construction of a harmonious and beautiful countryside.


The Coupling and Coordinated Development of Sports Industry and Tourism Industry in Yunnan Province

Yan Qingxiang, Yang Xingmei

2025, 10(1):  15-21.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 003

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 By constructing the evaluation index system of coupling and coordinated development, and applying the entropy method
and the coupling coordination model, this paper makes a detailed empirical analysis on the coupling and coordination level of sports
industry and tourism industry in Yunnan Province from 2009 to 2019. The results indicate that both the sports industry and he tourism
industry in Yunnan Province have shown a steady growth trend, and the coupling coordination degree between them has also been
continuously optimized. In general, the development of the sports industry and the tourism industry in Yunnan Province exhibited an
upward trend during the study period. To further promote the coordinated development of these two major industries in Yunnan
Province, the following suggestions are put forward. Firstly, the government departments should establish a coordinated development
mechanism and improve the infrastructure to ensure the virtuous cycle of the industries. Secondly, the mass media should strengthen
diversified media publicity to enhance the visibility. Last but not least, each enterprise should give full play to its regional advantages to build characteristic industries and carry out innovative integration.


The Impact of the Right Confirmation of Land Contractual Management on the Transfer#br# of Rural Labour Force

Wang Yuxin, Hong Sicong, Wang Xurui, Du Bin

2025, 10(1):  22-31.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 004

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The reform of the land contractual management right system and urban-rural integrated development are crucial paths to achieve rural revitalization. Based on the China Household Finance Survey （CHFS） database, this paper investigates the impact of the
right confirmation of land contractual management on the transfer of using the Propensity Score Matching Method. Through the
Mediation Model, the mechanism of the impact of the right confirmation of land contractual management on the transfer of rural labor is explored. The research indicates that the right confirmation of land contractual management will decrease the number of members
engaged in agricultural labor in rural households. The mechanism test reveals that the transfer of land management rights plays an
intermediary role. That is, the right confirmation of land contractual management promotes the transfer of land management rights,
thereby reducing the number of members engaged in agricultural labor in households. Further research discovers that the impact of the right confirmation of land contractual management on the transfer of rural labor is heterogeneous in terms of region, farmland quality, and educational level. Accordingly, policy suggestions are proposed from four aspects, namely, establishing and improving the farmland transfer and transaction market mechanism, making full use of the efficiency of right confirmation according to local conditions,encouraging farmers to learn modern agricultural technologies, and constructing a non-agricultural employment guarantee system.


The Relationship and Evolution of the Cultural, Sports, and Tourism Industries#br# in the Beijing-Tianjin-Hebei Region with Various National Economic Sectors:#br# Based on the Calculation of China's Inter-Regional Input-Output Tables

Jiao Lili, Wang Zhifang, Zhang Dan

2025, 10(1):  32-43.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 005

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In the era of new development, the coordinated development of Beijing, Tianjin and Hebei is an important part of China's
national regional development strategy.The coordinated development of industries in the three places is the core driving force for
regional integration. Currently, the integration and coordination of the cultural, sports, and tourism industries have become an
important force and means for the development of the Beijing-Tianjin-Hebei region. Based on the Chinese regional input-output tables
of 2012 and 2017, this paper analyzes the backward and forward linkage relationships and their evolutionary characteristics between
the cultural, sports, and tourism industries in the Beijing-Tianjin-Hebei region and various sectors of the national economy from the
perspectives of the whole national economy, the three major industries, and the subdivided industries. The study finds that both the
influence coefficient and the inductance coefficient of the cultural, sports, and tourism industries in the Beijing-Tianjin-Hebei region
show an upward trend, but the influence coefficient is higher than the inductance coefficient, indicating that these industries are driven by demand rather than supply. The backward and forward linkages with the primary industry are both weak; the backward linkages with the secondary industry have significantly decreased in Beijing and Tianjin but have noticeably increased in Hebei. The forward linkages have significantly decreased in Beijing and Hebei while noticeably increasing in Tianjin; the backward linkages with the tertiary industry are becoming stronger, while the forward linkages have sharply decreased in Beijing but increased in Tianjin and
Hebei. The Beijing-Tianjin-Hebei region has high backward dependence on eight types of industries such as domestic leasing and
business services, paper printing and cultural, educational, sports goods, and cultural, sports, and tourism products. Beijing tends to
provide forward supply to service sectors such as the cultural, sports, and tourism industries and public management, while Tianjin and Hebei tend to provide forward supply to manufacturing sectors such as metal smelting and rolling products and chemical products. The research is of great significance for promoting the regional development strategy and policy formulation in the Beijing-Tianjin-Hebei region. It not only provides scientific data support for the high-quality development of the cultural, sports, and tourism industries in the Beijing-Tianjin-Hebei region but also provides valuable decision-making references for the implementation of coordinated development strategies in these regions and other areas of China.


The Innovation of MTI Talent Training Model in Ethnic Minority Area in the AI Era:#br# From the Perspective of National Translation Capacity

Shi Hongmei, Wang Min

2025, 10(1):  44-48.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 006

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 With the arrival of the AI era, especially the emergence of ChatGPT, the translation major has been greatly impacted. Local
universities in ethnic minority areas urgently need to revamp their existing MTI talent training models. From the perspective of national translation capability and taking the MTI talent training in ethnic minority area universities as the research object, this paper explores the construction of a new model for MTI talent training in the AI era. It is proposed to closely combine the characteristics of the AI era and the regional characteristics of ethnic minority areas, conform to the needs of cultivating national translation capacity, and start from the design of the MTI training program to construct an innovative model: to cultivate high-quality translation professionals with "good political character, solid linguistic skills, distinctive advantages in specialized features, good technical skills in translation, strong sense of language service for translators, and strong critical thinking skills".


Mind Travel and Korean Literati's Imagination of Chinese Literary Scenes

Xu Ning

2025, 10(1):  49-55.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 007

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 The mind travel activities of Korean literati, which are based on Chinese literary scenes, have erected a bridge between
texts and imagination, as well as between images and real landscapes. This is an acceptance phenomenon that cannot be overlooked in the overseas dissemination of Chinese literature. By means of "mind travel through paintings","mind travel through writing" and "mind travel through scenery", Korean literati have not only achieved self-entertainment as a substitute for on-site travels but also reached a high degree of congruence and creative transcendence with Chinese literature and its artistic spirit on a spiritual level. The progression from texts to paintings and then to the representation of real scene spaces fully showcases the interweaving and convergence of Chinese literature with other art forms on the ancient Korean Peninsula, from which the commonalities of East Asian culture have emerged.


The Operating Mechanism and Optimization Path of Ideological and Political Education Based on the#br# Dissipative Structure Theory

Liu Yilin , Gong Daming

2025, 10(1):  56-62.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 008

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The dissipative structure theory emphasizes the laws of system evolution and operation such as system openness, dynamic
fluctuations, non-equilibrium states, and nonlinearity, which provides a comprehensive theoretical tool and methodology for the steady
progress of ideological and political education work and offers new perspectives and ideas for the high-quality development of
ideological and political education in universities. From this perspective, this article elaborately discusses the operating mechanism
and structural functions of the dissipative structure in ideological and political education. On this basis, the value implications and
functional manifestations of introducing the theory of dissipative structure into ideological and political education are put forward. With
the goal and original intention of promoting the innovative development of ideological and political education in universities, the
optimization path of the dissipative structure in ideological and political education is proposed.


Empowerment and Transformation: The Realistic Challenges and Reform Paths of Digital Transformation#br# in Vocational Education

Yin Luan, Pan Zhenqing

2025, 10(1):  63-69.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 009

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In recent years, with the integration of digital technology into all fields and the whole process of economic and social
development, digital transformation has become an important initiative to further promote the digitalization strategy of vocational
education in depth. Based on the real situation of digital transformation of vocational education, this paper conducts an in-depth
analysis of its profound connotations. On this basis, it explores the practical problems faced by the digital transformation of vocational
education in China and proposes effective measures to promote the digital transformation of vocational education, aiming to empower
the high-quality development of vocational education and make it leap forward, thereby providing resource support for high-quality
technical and skilled talents for the development of the economy and society and the improvement of national competitiveness.



The Impact of Cumulative Ecological Risks on the Risk of Depression in the Elderly

Wu Zhengyu, Wang Dewen

2025, 10(1):  70-75.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 010

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Healthy aging is the optimal strategy for addressing population aging, and the issue of depression among the elderly is
critical to the progress of healthy aging. To explore the impact of cumulative ecological risk on depression risk among the elderly, this
study used the data from the China Family Panel Studies in 2016, 2018, and 2020, as well as the data from the 2016 China Statistical
Yearbook. A sample of 3, 182 individuals aged 60 and above was selected for regression analysis. The results show that cumulative
ecological risk has a positive predictive effect on the risk of depression among the elderly, and subjective well-being plays a mediating
role in the influence path. Therefore, it is necessary to reduce the ecological risk factors in the external environment and improve the
well-being of the elderly so as to reduce the risk of depression in this population.


Research on the Role of the Coupling between Organizational Functions and Resource Allocation in#br# Improving the Social Governance Capacity of Yunnan Primary-level Party Organizations

Liu Yu

2025, 10(1):  76-81.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 011

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Party building leads social governance. The exertion of organizational function is the leading engine of primary-level
governance, while the utilization of resource allocation is the fundamental guarantee of primary-level governance. The enhancement of the social governance capacity of Yunnan primary-level Party organizations is an important aspect of integrating into the national
modernization governance strategy. Among them, the understanding of factors such as the positioning of organizational functions, the
efficient utilization of resources, and the coordinated development mechanism of the two is of particular significance. To improve the
governance capacity of Yunnan primary-level Party organizations, efforts should be made in strengthening ideological guidance,
optimizing operational mechanisms, adhering to practical innovation, and improving institutional construction, so as to better play the
coupling role of the organizational and resource advantages of Yunnan local Party organizations and contribute Yunnan's strength to the modernization of national governance.


Exploration on the Innovation of Ideological and Political Course Teaching in Colleges and Universities#br# from the Perspective of Thinking Visualization

Chen Jinlian

2025, 10(1):  82-88.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 012

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 As the main position for cultivating students in colleges and universities, the ideological and political course, when deeply
integrated with thinking visualization tools, can promote students' thinking abilities, and can improve the effectiveness, vividness,
attractiveness, infectiousness and affinity of ideological and political education in colleges and universities. It can further enhance the
in-depth, practical and stable development of ideological and political education in colleges and universities in the new era, thus
compensating for the deficiencies of traditional ideological and political education. Based on this, colleges and universities should
comprehensively implement measures such as innovating the concept of digital ideological and political education, increasing the
investment in digital equipment, building a high-quality teaching team and improving the digital education management system, so as
to actively promote the in-depth integration of digital technology and ideological and political education.



Training Mechanism of Digital Legal Talents: Reflection and Reconstruction#br# from the Perspective of Data Security

Hu Ling

2025, 10(1):  89-97.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 013

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The improvement of the training mechanism of legal talents in the field of data security is an important support for realizing
the safe, efficient and sustainable development of China's digital economy. The traditional legal education concepts and methods have
shown inadaptability in the digital age, and the hidden dangers of data security under the rapid iteration of digital technology are
difficult to be identified. The cultivation of digital legal talents in colleges and universities often lacks a comprehensive understanding
of the development of the digital economy and data governance, thus being unable to construct a teaching system adapted to data
security governance, and also lacks interaction with practical fields related to data security. Therefore, a critical solution to improve the
cultivation mechanism of digital law talents in colleges and universities in the context of data security governance lies in building a
scientific and complete "Data Security" course system, integrating it into the cultivation program of law students, and integrating the
legal regulation of digital platforms, corporate data compliance governance and data security-related cutting-edge technologies and
their standards into teaching practice.


The Construction Path of First-Class Undergraduate Majors in Non-Common Languages#br# in Local Universities under the Background of New Liberal Arts:#br# The Thai Language Major of D University in Y Province as an Example

Shi Meijiao

2025, 10(1):  98-102.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 014

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 This research takes the Thai language major of D University in Y Province as an example to investigate the construction of
first-class undergraduate majors in non-common languages in local universities against the backdrop of new liberal arts. By analyzing
the successful experiences of the university in talent cultivation, curriculum system and teaching methods, it uncovers the effective
strategies when facing challenges. The research emphasizes the significance of collaborative cooperation and scientific leadership
among various departments within the university, and offers practical experiences and inspirations for the construction of first-class
undergraduate majors in less-commonly taught languages in other local universities.



Significance, Challenges, and Countermeasures of Traditional Sports Culture Exchange of Cross-border#br# Ethnic Groups between China and Myanmar under the "Belt and Road" Initiative

Lu Tianxue, Wang Di, Li Guozhong

2025, 10(1):  103-110.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 015

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This paper studies the value, challenges and countermeasures of traditional sports culture exchange of cross-border ethnic
groups between China and Myanmar under the "Belt and Road" Initiative with the help of literature studies and other methods. Values:It promotes cultural identity and safeguards border stability; shortens the emotional distance and facilitates people-to-people bond;expands the space for dialogue and promotes economic and trade cooperation; and drives exchanges and mutual learning to achieve common prosperity. Challenges: The unbalanced economic development leads to unequal dialogue between the two countries; severe challenges in non-traditional security fields; potential risks from Myanmar's political-strategic shift; interference and obstruction
imposed by hostile forces abroad; and the impact of the COVID-19 outbreak on cultural exchanges. Countermeasures: To strengthen
government policy communication, cooperation and strategic layout; to build a diversified exchange platform, smooth interactive
exchange channels; to integrate special cultural resources and shape the cultural exchange brand; to adopt a two-way exchange mode; and to build a full-media communication matrix thus forming a three-dimensional communication pattern.


The Influence of FIFA 11+ Exercises on the Physical Fitness and Football Skills of College Students

Wu Chaowei, Tao Jun, Zhu Shou Zhi

2025, 10(1):  111-115.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 016

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 This study investigates the influence of FIFA 11+ comprehensive warm-up exercises on the physical fitness and football
skills of ordinary college students. Forty male students were randomly divided into a FIFA 11+ group and a control group, with 20
students in each. During each preparatory activity, they respectively received 20 minutes of FIFA 11+ practice and routine warm-up
intervention（ for 12 weeks, twice a week）. The physical fitness and football skills indicators of the students were tested before and after the experiment. The results indicate that the effect of FIFA 11+ practice on improving students' speed quality and the accuracy of place kicks is not significantly different from that of routine warm-up activities, but its effect on improving students' lower limb explosive power, agility, balance quality and dribbling around poles skills is superior to that of routine warm-up activities.


Analysis of the Three Attributes of College and University Inspection Work

Chen Huadong,

2025, 10(1):  116-121.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 017

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The important arrangements regarding the inspection work in the new era in the report of the 20th National Congress of the
Communist Party of China provide the fundamental guidance for promoting the inspection work of colleges and universities under the
background of comprehensively and strictly governing the Party. As an extension of inspection and supervision in colleges and
universities, the inspection work of colleges and universities has distinct political, educational, and development attributes. The
theoretical origin of the practice of college and university inspection work, the adherence to taking the political construction of the Party as the overarching principle, and the persistence in viewing issues from a political perspective all demonstrate the political attributes of colleges and university inspection work. The specific embodiment of the nurturing attributes of the inspection work lies in the new requirements of the new era of cultivating talents, safeguarding the function of nurturing in colleges and universities, and creating a good nurturing ecology. The development attributes are embodied in three aspects, namely, the development of college and university inspection work itself, the development of people, and the development of colleges and universities.



Exploration and Analysis on Brand Management Paths of Popular Science Journals under the#br# Background of Deep Media Convergence

Wu Yafei, , Wu Xiaotao

2025, 10(1):  122-128.  DOI: 10. 3969 / j. issn. 2096-2266. 2025. 01. 018

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 The iterative innovation and group breakthroughs of frontier technologies such as big data, 5G, artificial intelligence, cloud
computing and blockchain have made the deep media convergence a profound revolution that the publishing and media industry has to face. Based on tracing back the concept of media convergence and analyzing the current development situation, starting from the
changes in brand management concept, content and publishing mode, this article explores the guiding paths of brand management of
popular science journals under the deep media convergence. Focusing on the brand management practices of Children and Health and
Clever Fox of Xi'an Jiaotong University, it is proposed that the brand management of popular science journals should actively embrace
the development trend of deep media convergence, with resource centralization, management diversification and reader customization
as the core, and promote the improvement of social and economic benefits of popular science journals through the whole-process
creative planning, all-channel integrated marketing and all-round fan attraction.