The construction of China's discourse and narrative system is an important part of Xi Jinping Thought on Culture. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has made a series of important assertions regarding the strategic significance, key links, and practical measures for constructing China's discourse and narrative system, providing fundamental guidance for this endeavor. Only under the sound guidance of Xi Jinping Thought on Culture can we continuously enhance the national cultural soft power and the cultural influence of Chinese civilization, thereby creating favorable international public opinion conditions for jointly forging new cultural splendor and composing a new chapter in national rejuvenation.