Journal of Dali University ›› 2022, Vol. 7 ›› Issue (1): 76-79.DOI: 10. 3969/j. issn. 2096-2266. 2022. 01. 012
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Abstract: With the rapid development of economy,the consumers' requests for the packaging design of native food are not satisfied with the realization of basic function,but also requires it to show strong uniqueness,aesthetics and sense of time. In recent years,there are some problems such as a lack of local characteristics,nationalized individuality and emotional factors.Therefore,we should embody local elements in design,strengthen nationalized individuality in design concept,render local sentiment in design emotion and combine the modern technology in design method in order to prompt brand image,expand market shares,spread local traditional culture and boost economy.
Key words: local traditional culture, native food, packaging design
CLC Number:
J524.2
Ma Haiyuan. Application Strategy of Local Traditional Culture in Packaging Design of Native Food[J]. Journal of Dali University, 2022, 7(1): 76-79.
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URL: http://journal15.magtechjournal.com/Jwk_dlxyzk/EN/10. 3969/j. issn. 2096-2266. 2022. 01. 012
http://journal15.magtechjournal.com/Jwk_dlxyzk/EN/Y2022/V7/I1/76