Abstract: The significant difference of ethnic publication from others lies in the particularity of its subjects and readers. It is hard to
develop the ethnic publication under the impact of modernization and digital wave，so it is a question whether insist or give way facing the difficulties. However，the future development could be expected for ethnic publishing has rich internal resources，reliable and strong support from government，as well as the opportunity of going aboard. How to insist the field，promote its spread and development in addition to transferring digital and network to the impetus for publishing should be the direction we think and work for.

Key words: ethnic publication；digital, impact；persistence；development