Abstract: Cultivating civilized rural style can provide guarantee for rural revitalization. The survey shows that the pilot work of rural
revitalization in village Z of prefecture A in Western Yunnan has been effective in strengthening the construction of cultural positions，
transforming customs and inheriting national characteristic culture which has improved the level of rural civilization. However，there
are still some restrictive factors，such as the low mainstream values recognition of some farmers，the limited effectiveness of public
culture supply，and the insufficient support of rural cultural talents. We must enhance the "soft power" of rural development by
strengthening the leading function of socialist core values，improving the level of public cultural services，tapping the endogenous
power of farmers and other strategies.

Key words: ethnic areas in western Yunnan, the construction of rural style civilization, rural revitalization pilot