J4 ›› 2011, Vol. 10 ›› Issue (11): 13-17.

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On the Changes of Important Sport Event Report on Portal Website

The rapid development of Internet technology has not only promoted news practice through network media, but also impelled the reform of communication form of network sports news. A typical case study of NBA Final report from sina.com.cn will display the changes of news report mode and news concept of domestic portal websites on important sports event.   

  1. Journalism Department, Yunnan University, Kunming 650091, China
  • Received:2011-07-05 Online:2011-11-15 Published:2011-11-15

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Abstract:

The rapid development of Internet technology has not only promoted news practice through network media, but also impelled the reform of communication form of network sports news. A typical case study of NBA Final report from sina.com.cn will display the changes of news report mode and news concept of domestic portal websites on important sports event.

Key words: sports news, portal website, sina.com.cn, NBA Final

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