J4 ›› 2012, Vol. 11 ›› Issue (2): 17-21.

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SWOT-based Analysis of Fitness and Entertainment Industry in Anhui Province

The paper draws upon SWOT method to analyze the strengths, weaknesses, opportunities, and threats of Anhui fitness and entertainment industry, aiming to offer the basis for strategy-making. Its strengths include the low manpower cost, etc.; weaknesses include the poor quality of human resources, many problems existing in facilities, backward fitness direction and operational way, low level of marketing and lack of service difference, etc.; opportunities mainly involve favorable policies, rapid growth of the economy and urban resident income and expenditure, promotion of population quality and urban level; threats mainly involve the slow growth of market, intensification of consumer capability for bargaining.   

  1. 1. Department of PE Teaching, Anhui University of Finance and Economics, Bengbu, Anhui 233030, China;
    2. School of Business Administration, Anhui University of Finance and Economics, Bengbu, Anhui 233030, China
  • Received:2011-12-15 Online:2012-02-15 Published:2012-02-15

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Abstract:

The paper draws upon SWOT method to analyze the strengths, weaknesses, opportunities, and threats of Anhui fitness and entertainment industry, aiming to offer the basis for strategy-making. Its strengths include the low manpower cost, etc.; weaknesses include the poor quality of human resources, many problems existing in facilities, backward fitness direction and operational way, low level of marketing and lack of service difference, etc.; opportunities mainly involve favorable policies, rapid growth of the economy and urban resident income and expenditure, promotion of population quality and urban level; threats mainly involve the slow growth of market, intensification of consumer capability for bargaining.

Key words: Anhui province, fitness and entertainment industry, SWOT-based analysis

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