J4 ›› 2012, Vol. 11 ›› Issue (2): 22-26.

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SWOT-based Countermeasure Research of Fuzhou Sports Industry Development

On the base of SWOT, the paper analyzes the advantages and disadvantages, opportunities and threats of Fuzhou sports industry development. And it also suggests the countermeasure of taking advantages, grasping opportunities, overcoming disadvantages and avoiding threats to promote a scientific development of sports industry.   

  1. Fuzhou Polytechnic, Fuzhou 350001, China
  • Received:2011-08-08 Revised:2011-11-25 Online:2012-02-15 Published:2012-02-15

Abstract:

On the base of SWOT, the paper analyzes the advantages and disadvantages, opportunities and threats of Fuzhou sports industry development. And it also suggests the countermeasure of taking advantages, grasping opportunities, overcoming disadvantages and avoiding threats to promote a scientific development of sports industry.

Key words: sports industry, SWOT-based analysis, countermeasure

CLC Number: